Born in 1955 in York, Pennsylvania, Jeff Koons is one of the most established and prominent artists in the contemporary art world. Many museum solo exhibitions have been dedicated to his works including the Museum of Contemporary Art in Chicago, Walker Art Center in Minneapolis, Deutsche Guggenheim in Berlin, the Museo Archeologico Nazionale in Napoli, the Astrup Fearnley Museum of Contemporary Art in Oslo, the Beyeler Museum in Basel, Schirn Kunsthalle in Frankfurt, The Guggenheim Museum in Bilbao and the Centre Pompidou in Paris.
Koons transforms familiar and mundane items into icons manifesting the essence of the American popular culture. Thus, Koons embodies Neo-Pop, a 1980s movement that revered earlier pop masters such as Andy Warhol. Koons’ success is based on a tongue-in-cheek paradox, truly inspired by Pop Art tradition: the artist celebrates a kitsch mass-produced aesthetic, transforming it into something exclusive and of significant value. Through an ingenious marketing strategy, the artist chose to challenge art collectors to revise their aesthetic expectations. Koons is a self-proclaimed crowd-pleaser, an avid self-promoter.